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"Bupa Arabia Challenge" Inspires Creativity in Saudi Youth

Jeddah, Kingdom of Saudi Arabia – November 6th, 2018: Bupa Arabia for Cooperative Insurance recently launched the 2018 “Bupa Arabia Challenge” to entice the practical and creative problem-solving aspect of the Saudi youth to face today’s market obstacles. Each of the participants were assigned a unique case study under the "Digital Transformation Strategy" to test their potential in building a successful digital approach. This initiative reflects on Bupa Arabia’s passion to attract, retain and develop the best talent in the country to raise the bar in performance and offered services.

The two-week challenge allowed students from Effat University, Dar Al- Hekma and UBT to form work groups and craft innovative ideas in digital customer experience. Following a strong competition between the teams, Dar Al- Hekma scooped this year’s initiative and the possibility of getting their ideas implemented at Bupa Arabia.

Tariq Al Amoudi, Chief Human Resources Officer at Bupa Arabia, said: "The launch of this challenge confirms our commitment to develop and invest in local talent. We are working hard to nurture them from their early start to master today’s cutting-edge technology and improve overall competencies, all while maintaining the highest quality of standards and services delivered to our clients.”

The winning team was awarded a shield of appreciation and lauded amid a lively ambiance. Bupa Arabia also considered their inclusion in the Future Leaders Program, which aims to attract fresh Saudi graduates in the company’s various disciplines by equipping them with the right tools and skills across the healthcare industry in Saudi Arabia.

Bupa Arabia congratulated the winning team and expressed its appreciation to all participants, the university’s administration and the judging panel for their efforts and favorable feedback.

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